12.17.2008

Kathleen A. Schienle
807 Davis Street #708
Evanston, IL 60201
kschienle@ameritech.net
office: 847-492-8956
cell: 847-421-0481
fax: 847-492-8956

Capabilities
Creative, versatile collaboration
Tactical energy
Publication makeovers
Domestic and global marketing
Vendor partnerships
Program strategy/implementation
Internal and external communications
Branding
Executive coaching
Writing, editing, design mastery
Web development
Continuous deadline delivery
Media and public relations
Motivated target audiences
Eagle-eyed proofreading

Professional Accomplishments
Greer Marketing Communications – Principal – Evanston, IL – 2005-present
Founder and lead of small company providing complete range of marketing and communications services for corporate, small business, agency and individual clients in such niche industries as financial services, IT, healthcare, HR, academia. Specialties include research, writing, editing and proofreading; marketing campaigns and collateral creation/production; website content development and meta/SEO; media and public relations; corporate identity building and implementation; and executive communications.
aProofread, on extreme deadline, GE, IBM and P&G interactive annual reports for VSA Partners.
a Delivered the meta/SEO for GE’s new Citizenship website and P&G’s Innovation site for VSA Partners.
a Wrote a series of financial feature articles for The Real Deal, a New York real estate magazine.
a Created the marketing collateral, both web and hard copy, for noodls, an Italian media startup.
a Proofread ad content, campaign collateral, pitches for agencies such as Energy BBDO and SGDP.

Stars&Stripes inc. – Chief Branding Officer – Evanston, IL – 2001-2005
Directed branding, marketing and public relations, as well as developed e-commerce web presence, for solutions-based mortgage finance startup facilitating loans for first-time homebuyers. Managed executive communications and tech-based B2B and B2C relationships.
a Developed distinctive company/product(s) naming, logo, collateral, brand awareness.
a Created company website – continually updated content/graphics to reflect offerings and industry.
a Managed PR, media contacts and company presence for national conference and CEO’s industry award, resulting in wide media coverage, alliance contracts, and intensified website action.
a Led marketing with CalSTRS and CalPERS resulting in first-year (2002) revenues of $1.4 million.

Cap Gemini Ernst & Young – Director/Marketing Communications – Chicago, IL – 1999-2001
Led internal and external sales and marketing communications for CGE&Y’s domestic applications outsourcing business unit of 4,000 employees, which generated 22% of global revenues (7 billion euros) for newly merged, 50,000-employee global IT consulting firm.
a Created Sales and Marketing User Repository Access Initiative (SAMURAI) to jump-start a quick-hit online knowledge library, because new sales team had more leads than materials to pursue them.
a Produced e-magazine Powerhouse, featuring leadership messaging, for internal staff and clients – significant outsourcing tool, with clients’ staff becoming CGE&Y employees for life of the contract.
a Collaborated with HR in motivating 100 reluctant E&Y consultants to become permanent staff to reduce costs and unify culture. Produced 60 transitions, 10% above leadership’s expectations.
a Drove event planning, creation of brochure suite and edgy website for simultaneous launch at JavaOne conference in highly competitive IT recruiting opportunity – drew nine key recruits, four above projection.

System Software Associates, Inc. – Senior Editor/Global Marketing – Chicago, IL – 1997-1999
Partnered worldwide with executive/middle management, employees, customers, alliances, and analyst/media resources to drive $421 million ERP leader’s re-launch as systems integrator amid unprecedented industry, financial and leadership challenges. Aggressive, inventive communications campaign aimed at sweeping buy-in for new SSA.
a Produced LiveWIRE – monthly e-newsletter with 9,000-subscriber database of clients and prospects, media and financial analysts, employees, affiliates and partners. The retooled focus on feature-style client articles and industry, customer and product information grew readership 42%.
a Created worldwide distribution for immediate electronic broadcasts to employee base – replaced ineffective, hierarchical system. Appointed to SSA’s cross-functional Knowledge Management Team, which streamlined and standardized communications throughout company’s electronic network.
a Launched and edited News@SSA – weekly internal, electronic newsletter with breaking product, customer, partner, industry and corporate news. Content grew 48% in first six weeks.
a As project manager/lead writer, delivered website, press kits, annual reports, direct mail, media advertising, sales collateral, trade show signage, executive communications. Particular successes: spectacular launch of SSA Portfolio, rollout of eBPCS with euro, two international CeBIT exhibitions.

independent communications studio – Editor/Writer/Marketer/Designer – Sacramento, CA – 1994-1997
Provided marketing and communications services for corporate, academic, legal and not-for-profit clients.
a Produced promotional brochures, technical documentation, corporate identity, training manuals, newsletters, press releases/kits, start-up/customer-retention marketing strategies, fund-raising/direct-mail campaigns, custom logo design, presentation materials and graphics, events, business communication, résumés, academic and computer tutoring, college admissions consulting, and print advertising.
a Teamed with clients for on-time, innovative, competitive solutions; fast delivery within budget limitations; creative, concise, flawless copy and end-product; flexible design attitude geared to demographics.
a Grew reputation for excellence in trouble-shooting writing, editing, design emergencies. High rates of membership-recruitment, participation and repeat customers. Key releases generated feature coverage.

USCS International/CableData – Editor/Marketing Communications – Sacramento, CA – 1992-1994
Managed corporate communications, including deployment of technical, business, organization, industry and benefits/services news to 2,200 global employees and customer base. Corporation was top-positioned in domestic cable, telecom and repeat-customer utility industries, as well as in international convergence race.
a Directed projects from pragmatic (edit/design/production of 200-page benefits manual) to pivotal (strategic D3 Process Team drove product development life-cycle). Led external campaigns, including customer testimonials, brochures, product fact sheets, press releases, media placement, technical documentation.
a Produced DirectAccess, monthly technical-business magazine. Responsible for all phases: content development; research and writing; supervision of writers throughout hierarchy; editing, layout, design and production. Drove significant remake to publication ranked by employees as #1 information source. With DirectAccess’ success, assigned to develop Envoy, global customer newsmagazine.
a Marketing Communications’ first ‘quality control’ manager – developed corporate stylebook based on AP Style; coached staff and executives; edited/proofread literature created by 12-person team . . . last pair of eyes to see ALL levels of print output before production. Remake costs dropped 92%.

The Sacramento Bee – News Editor – Sacramento, CA – 1992
As news editor for four weekly Neighbors magazine editions, responsible for content and photo selection; QuarkXPress editing and design; oversight of production and quality output. Mastered full electronic pagination using groupware and two advanced-technology platform networks to liven layouts and reduce content errors/remakes. Created Forum Page as partnership link between readership and managerial and advertising staff. Coached diversely skilled young writers and editors under extreme deadline pressures.

Rio Americano High School – Journalism Adviser – Sacramento, CA – 1989-1992
Implemented professional training/standards as first journalism adviser at this Blue Ribbon School of Excellence. Introduced computer design of Tesoro yearbook and worked with Herff Jones publishers to manage all-digital submission (first high school in state and one of five in nation). Drove challenging goals for reporting, writing, headlines, graphics, layout, digital production of Mirada newspaper, directing student staff in growing it from throw-away to important district-wide and alumni communications tool. Consistently generated campus debate and state/national awards.

Education and Professional Development
a M.A. program – University of Wisconsin School of Mass Communications, Madison
a B.A. journalism – Wittenberg University, Springfield, OH
a Montessori Primary Directress Degree – Association Montessori Internationale
a Better Watchdog Workshop: Computer-Assisted Research – Investigative Reporters and Editors, Inc.
a Executive Leadership Conference – Northwestern University Kellogg Graduate School of Management

Affiliations and Awards
a Society of Professional Journalists/Sigma Delta Chi
a Investigative Reporters and Editors, Inc.
a Women in Communications
a Volunteer – Northwestern University Alumni Association, Chiaravalle Montessori School, McGaw YMCA
a Northwestern Gridiron Network
a USCS International Corporate Ace, Making a Difference, and Outstanding Marketer Awards
a International Association of Business Communicators – six Silver Six-Crystal Awards (individual and team)

Technology Skills
Microsoft – Outlook, Word, PowerPoint, Publisher, Paint, Excel, SharePoint
Adobe – PageMaker, PhotoDeluxe, Photoshop, Illustrator, Acrobat, InDesign
QuarkXPress
Daylite
Lotus Notes
Wordtracker
Computer-based research
Website and intranet development/management
Metadata/SEO
Digital photography
PC and Macintosh